There's this new magazine that I really love. It’s called LOOK magazine. It might not actually be new. But it’s new in my life and that’s all that counts right? Well I suppose it is if you’re selfish. which I am.
Anyways, it’s a really great mag. It looks like Grazia, but it isn’t. I hate Grazia cos it thinks it’s really wonderful and acts above its station. “OOO I’m glossy and I sometimes have a little feature about women being sold to pimps and sometimes I’ll do a story about Africa” and then it’ll have a top 10 news this week countdown and one of the news items will be that Jennifer Aniston has a fringe.
I'm all for celebrity gossip. I go on the 3am girls website hourly. But just be honest about it. You can't have an article claiming that Angelina Jolie MIGHT be preggo and then talk about “issues”. I suppose when they thought it up they thought they were being well clever “what we need, like, is a magazine that comes out weekly but it’s GLOSSY! Cos women love shit that’s GLOSSY (it’s true. I do) and also women love ISSUES but they also love SHOPPING and SHOES and GOSSIP lol. We need to put them all in one place. Women”.
Another magazine that does that is STUPID I HATE YOU STYLIST but I'm sure you’re all aware of that.
Anyways so this new one that I love. We’ve established that it’s called LOOK magazine and it “looks” like grazia. (hahah funny joke). But why do I love it so much? Well they don’t pretend to be anything they're not. They like pretty clothes and celebrities and beauty tips. They also use models who aren’t quite plus size but look pretty normal sized. Which is really rare cos normally its super size or super skinny, right? And all the clothes and stuff are from the high street and not what celebs say is “high street” (French Connection, Selfridges, Cos, Banana Republic; 75 quid for a vest is not high street), but all the best stuff each week from Primark, Asos, Dotty P’s etc. I LOVE IT. It’s a bit dangerous though cos you can see you can afford it and your eyes go all funny and you get shaky hands and you just want to SPEND.
But the thing I like most about it is that it seems to be a bit of an underdog. A bit of a joke. I reckon there's about 3 members of staff and they are all in one office having a laugh and maybe even drunk on vino a lot of the time and they don’t get issued proper press statements or invited to celebrity events and just Google everything and cut and paste out of other websites. They don’t check the names of the celebrities either. They’ll have a picture of one wearing a nice hat or something and they’ll just go “isn’t michelle’s hat nice?”. WHO IS SHE? They don’t care!
Here’s an example. This week in Look they had a feature about festival fashion. In ir they advised that you wear HEELS for the evenings. Heels!!!!! Have they ever been to a festival? No probably not, they just thought dressing up=heels. And why not? They do what they like!
So next time you buy a glossy mag, don’t go with up yourself Grazia, or used to be funny but they lost it Heat. Try Look. Just don’t follow their advice too much or you’ll be teetering around Glastonbury in your new neon bright chunky structured heels.
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